Knit

Based off our user research, we developed two personas that that we would focus our development around. This was an important part of the process because we would constantly be returning to these personas when thinking of features and solutions that would address our research findings. These personas were primarily based off our user research conducted prior and assumptions that we deemed logical.

 

Our first persona is named Joanna. She exemplifies the ambitious college student that is constantly studying to keep up with her strenuous academic schedule. When she isn’t hitting the books, she is working as a part time waitress at a diner. It’s difficult for her to try and keep up with her friends and family back home when there is always work or studying to be done. Responses from user interviews indicated how participants couldn’t remember the last time they had contacted some of their friends and their schedules and available time were a part of this reason.

 

Joanna’s schedule does give her time to keep up with so many different social media outlets. When she does find herself on social media, her newsfeed is constantly being cluttered with posts and news from people she doesn’t know very well. The large networks of social media prevent her from seeing what her closer friends have been up to recently and she needs some type of solution in helping her stay connected.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

While Joanna struggles with finding free time, the next persona we developed is on the other side of this spectrum. He is an international student from China and is fortunate enough to be supported by his parents and has no need for a job. This means that time is not a major component in restricting him from staying connected. The problem for Lin is the difficulty of coordinating schedules with his friends and family in different time zones. Lin finds it hard to keep track of who is available and at at what time. Additionally, Lin also has friends studying abroad which makes coordinating schedules even more so burdensome.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

These personas would act as our target user foundation as we progressed into the project. At every stage of the design, we were able to question our ideas and think back to how they would be benefiting these two individuals and in what context would they be using our app.